BioTrust came in with a clear problem — their existing Shopify product page wasn't converting. Standard template, no brand alignment, and zero optimisation for their subscription model. The goal was a fully custom product page that looked premium, loaded fast, and drove purchases.
The entire page was designed and developed from scratch using Replo inside Shopify. No template shortcuts. Every section — hero, benefits block, subscription toggle, reviews, CTA — was built specifically for BioTrust's brand and buyer psychology.
Layout decisions weren't aesthetic. They were conversion decisions. Trust signals placed above the fold. Product benefits structured before ingredients. Recharge subscription functionality integrated directly into the add-to-cart flow — giving customers a one-click path to subscribe without leaving the page or hitting friction.
Yotpo reviews were pulled and positioned at the exact scroll depth where buyers typically hesitate. Klaviyo was connected to capture post-visit sequences for users who added to cart but didn't purchase — closing the loop on abandoned sessions.
CTAs were written and placed at 3 key scroll points — not just at the bottom. Every placement was intentional: hook at the hero, reinforce after benefits, close after social proof.
The entire build was mobile-first. Over 70% of Shopify traffic converts on mobile — so desktop was secondary. Page speed was optimised across image compression, lazy loading, and minimal script bloat. Tailwind CSS kept the styling lean without adding render weight.
The result is a product page that functions as a standalone landing page — built to convert cold traffic, retain subscribers, and reflect BioTrust's brand at every scroll point.
