A US-based real estate and property auction company needed a full Meta advertising setup — not just running ads, but building the entire paid social foundation from scratch across a 2+ month engagement.
What Was Executed
Planned and launched Brand Awareness campaigns targeting hyper-local buyer and seller segments across niche US real estate markets. Simultaneously developed and deployed Traffic campaigns directing qualified clicks to active auction listings and dedicated landing pages. Expanded reach by creating Instagram-specific traffic campaigns, capturing mobile-first and younger buyer audiences that traditional real estate advertising consistently misses.
Technical Setup
Installed and verified Meta Pixel across the client's web properties, enabling accurate event tracking, conversion data, and audience signal collection from day one. Built custom audiences from website visitor data and engagement activity, then layered Lookalike Audiences on top — expanding reach to cold audiences that behaviorally matched existing buyers and sellers.
Ongoing Optimization
Campaign performance was monitored daily. Creatives, placements, and audience segments were tested and rotated based on real data — not guesswork. Ad budgets were reallocated weekly toward top-performing ad sets to eliminate wasted spend. Collaborated directly on creative direction — ad copy, visuals, and CTAs — ensuring every ad was built for action, not just visibility.
Results Delivered
Sustained and consistent traffic flow to auction listings with demonstrably qualified lead quality. Reduced cost per click through structured weekly optimization cycles. Improved CTR across active campaigns. Generated actionable audience intelligence through Meta Pixel data — insights the client continues to leverage beyond the campaign period.
Tools & Stack
Meta Business Suite · Facebook Ads Manager · Meta Pixel · Custom & Lookalike Audiences · Instagram Placements
