This project focused on turning email into a consistent revenue channel, not just campaigns. The core issue was missed conversions from abandoned carts and underperforming flows
I restructured the entire Klaviyo setup with a focus on automation-first strategy. This included building high-converting flows like abandoned cart, browse abandonment, post-purchase, and re-engagement sequences.
Improvements-
Achieved 30% ROI increase through optimized email flows
Generated $200K monthly revenue uplift (~$2.5M annually)
Maintained 60% open rate and 15% CTR with clean segmentation
Reduced spam rate to 0.02% using balanced design-to-text ratio (60:30)
Recovered 50% abandoned carts within 30 days
The approach was simple- send the right message at the right time, backed by behavior data
Skills & Tools-
Klaviyo
Email Automation
Campaign Optimization
Email Copywriting
Segmentation Strategy
A/B Testing
ActiveCampaign
