Leo Mazzotti is a fashion and lifestyle brand with a growing Instagram presence. The goal was clear — strengthen brand identity, grow a loyal audience, and drive real engagement, not just vanity metrics.
Developed a full quarterly Instagram strategy aligned with seasonal campaigns and audience behavior. Executed a content calendar covering Feed Posts, Reels, and Stories — each designed to balance aesthetics, promotion, and community interaction.
Researched competitor positioning to carve a distinct space in the lifestyle segment. Integrated UGC alongside curated visuals to create authenticity that resonated with a fashion-forward audience.
Ran influencer collaborations with micro-creators and executed giveaway campaigns to amplify organic reach. Monitored Instagram Insights weekly, running A/B tests on hashtags and posting schedules to continuously optimise performance.
Results delivered in 3 months
- 35%+ follower growth
- 50% boost in engagement rate
- Stronger brand consistency across all content formats
- Improved Story views and direct message interactions
