For Licorice, the goal was simple — drive seasonal revenue without overcomplicating the funnel
I handled the full Klaviyo setup end-to-end. Started with designing a clean, mobile-first email in Figma, then converted it into a responsive Klaviyo template. Focus was on showcasing premium gift boxes in a way that feels premium but still pushes action.
Set up targeted campaign flows around Valentine’s Day with urgency-driven copy, timed sends, and clear CTAs. Also optimized the flow structure so users move smoothly from email → product → checkout
Everything was built to improve conversions, not just aesthetics.
Tools & Skills
Klaviyo
Shopify
Figma
Email Automation
Campaign Setup
Email Copywriting
Conversion Optimization
