Project Name- Boosted Shopify Sales with Google Shopping & PMax
Client- Zyron Tech – Power Bank Store
Role- PPC Campaign Manager
Platform- Shopify
Timeline- Nov 2023 – Jan 2024
Challenges Faced-
- Google Merchant Center Suspension- Shopping ads couldn’t run due to policy issues
- Low Return on Ad Spend (ROAS)- Existing campaigns had just 1.87 ROAS
- Aggressive Growth Goal- Client aimed to scale to 4X ROAS and boost monthly revenue
What I Did-
- Resolved Merchant Center suspension and re-verified all product feeds
- Created a new Google Shopping campaign structure tailored to high-performing products
- Set up Performance Max campaigns targeting high-intent audiences with automated bidding
- Implemented robust tracking with Google Analytics 4 and custom conversions
- Refined product feeds with high-quality titles, GTINs, and updated imagery
- Provided weekly reports to keep the client aligned and confident in strategy
- Monitored and optimized bids, ad assets, and audience signals daily
Results
- Achieved 4.5X ROAS within 2 months
- Drove $20,000+ in monthly revenue
- Re-established Shopping Ads visibility with compliant product listings
- Increased CTR and conversion rates through optimized creatives and targeting
Tools Used-
- Google Ads
- Google Merchant Center
- Google Analytics 4
Skills Applied
- Google Shopping
- Ecommerce Ads Strategy
- PPC Campaign Optimization
