Sereniti was filling yoga classes through word-of-mouth while their website was actively losing them members. Visitors landed, got confused between membership and drop-in pricing, and left. A premium in-person brand with an amateur digital presence — that gap was costing them signups every single week.
The entire Kajabi site was built from scratch with one priority: remove every barrier between "I'm interested" and "I'm a member."
Site Structure
The hero section leads with two CTAs — "Start Your Free Trial" for the ready ones, "Explore Classes" for browsers. No guessing what to do next. Directly below, a social proof block with real numbers: active members, total classes, years in business. Trust established in 3 seconds.
A 3-column services section breaks down yoga, fitness training, and wellness workshops — each column written for a specific type of visitor so people self-select instead of wonder. Every class description ends with "Included in membership." Workshop pages show the member discount. The entire site is structured as a soft funnel — guiding toward membership without pushing.
The membership page lays out every tier transparently. What's included, what's different at each level, billing clarity. No hidden details. Decisions made confidently.
Design
Warm beige and soft pink palette. Heavy white space. Nothing rushed. Real photography from actual Sereniti sessions — real students, real classes. Authenticity reads differently in wellness, and visitors notice.
Coach profiles with real bios and training backgrounds. Instructors are Sereniti's differentiator — the site treats them that way.
Technical
Custom Kajabi theme built to match brand guidelines exactly. Mobile-first — wellness searches happen on phones. Fast load times despite rich imagery. Full email capture and CRM configured inside Kajabi. Automated sequences built for trial members, abandoned signups, and new member onboarding — nurturing people through the decision without any manual follow-up.
Results
Membership conversions increased in the first month post-launch. Trial-to-paid conversion improved because automated emails kept people engaged through the decision window. Organic traffic climbed as Google finally understood what Sereniti offered. The team stopped answering "what's included" questions because the website answered everything.
6 months in — membership base grew significantly. The site went from a liability to the brand's strongest sales tool.
